One reason websites are a great thing for small business – they level the playing field

Websites important for small businesses

Websites important for small businesses

If you are still hesitating over getting a first new website for your company, or improving your existing one, here’s another reason to jump on the bandwagon… websites can even the playing field between small businesses and large corporations.

Why is this so?

  • These days, it is possible to set up an inexpensive, totally presentable, engaging website that communicates with your visitors and offers them a positive experience with your brand. If you’ve got the time and the skills, you can do this for yourself for free. Or, you can hire an online marketing consultant to set you up and keep you going. Really, site visitors most probably don’t need fancy or expensive sites to serve them. They just need to get the information they came for quickly and easily. How you engage with them is the most important consideration.
  • Many companies do not realize and value the potential of online communications for marketing and business success. If your competitors fall in this category, it’s your turn to jump ahead. If they’re not doing social media, for example, here’s your chance to use this essentially free marketing tool and get it going on your website.
  • There are certain things that, to a certain extent, money can’t buy. And large companies cannot buy positive customer reviews – if their product or service is not up to par, there is a good chance that the word is spreading online. Only great customer experiences can. Make sure to communicate these on your site.

I have just found out that a new small business client of mine can really capitalize on what its competitors are lacking on their websites and in the online communications arena. I’m looking forward to the outcome…


About Martina

I am a Vancouver based marketing consultant specializing in online communications. I also offer copy writing, public relations and other marketing services. My passion is helping small businesses improve and grow!
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