Secret ingredient to your business model…happiness!

American hotelier Chip Conley shares with TED audiences in this 15 min clip his secret ingredient responsible for his business success – happiness!

He talks about how there are many tangible and intangible things that business owners can measure and how mostly the focus is on the tangible, because it’s easy to figure out. An example of a tangible aspect of your business is the number of sales you have made. The intangible in this example would be how your customers felt (and continue to feel) about doing business with you.

Chip argues that it’s the intangible aspects of your business that are the most valuable and I agree with him – this is where customer loyalty and employee satisfaction reside.  And without these 2 “ingredients”, your small business will struggle or will not be nearly as successful as it could be.

So do your business, operations and marketing planning and execution with happiness in mind.  And remember that happiness is contagious… it might start to follow you around everywhere 🙂

Check out the talk. What do you think?


About Martina

I am a Vancouver based marketing consultant specializing in online communications. I also offer copy writing, public relations and other marketing services. My passion is helping small businesses improve and grow!
This entry was posted in Customer relationship management, Marketing best practices and tagged , , , , . Bookmark the permalink.

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