Category Archives: Customer relationship management

Secret ingredient to your business model…happiness!

American hotelier Chip Conley shares with TED audiences in this 15 min clip his secret ingredient responsible for his business success – happiness! He talks about how there are many tangible and intangible things that business owners can measure and … Continue reading

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Free business tool – Google alerts

Google Alerts is one of my favourite free business tools. You just have to sign up to be alerted via email whenever there is a mention on the internet of your selected keywords. Something that all businesses should have set … Continue reading

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When lying to your customers is a good thing

Any marketing or public relations professional worth their weight abides by one cardinal rule – don’t lie. Don’t exaggerate either. Not only is stretching the truth unethical, it will eventually catch up to you, and any gains you may have … Continue reading

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Be up front with your limitations

Sometimes certain information is kept quiet. Or, it is simply a case of missing or lacking communication. Unfortunately, when your customers or consumers have to figure out your limitations on their own, they will not be very appreciative of your … Continue reading

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