Category Archives: Marketing best practices

Why you need a copywriter for your website

Why do I need to pay someone to write my website for me? I can just do it myself. Here, look. I just need to write down what I do, maybe define this word and voila, all done. Many small … Continue reading

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Avoid this common mistake in email marketing

I see businesses making this email marketing mistake again and again. Sending out emails and e-newsletters without any social media buttons. So why should you care? Emails with share options get 30% higher click through rates (see the full overview … Continue reading

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The power of cross-selling – appeal to your customers without harassing them

Cross-selling is the practice of of selling an additional product or service to your existing customer base. In the marketing world, it is generally agreed that customer loyalty is HUGE – 80% of sales come from 20% of your customer … Continue reading

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Secret ingredient to your business model…happiness!

American hotelier Chip Conley shares with TED audiences in this 15 min clip his secret ingredient responsible for his business success – happiness! He talks about how there are many tangible and intangible things that business owners can measure and … Continue reading

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Free marketing tool – check out how your webpage stacks up in terms of SEO

The folks at Search Engine Journal shared this free tool from SEO Automatic via their blog and it is a great place for any small business to identify instantly major problems in their SEO (Search Engine Optimization). Once signed up, … Continue reading

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Be up front with your limitations

Sometimes certain information is kept quiet. Or, it is simply a case of missing or lacking communication. Unfortunately, when your customers or consumers have to figure out your limitations on their own, they will not be very appreciative of your … Continue reading

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