Category Archives: Online communications

Why you need a copywriter for your website

Why do I need to pay someone to write my website for me? I can just do it myself. Here, look. I just need to write down what I do, maybe define this word and voila, all done. Many small … Continue reading

Posted in Marketing best practices, Online communications, Small business marketing | Tagged , , , , , , | 2 Comments

Small business blogging when you have nothing to say

You have nothing to say? Really?? This is a common objection I have heard many times from small business owners. The thought of finding some extra time in your busy sched to blog is overwhelming enough in and of itself, … Continue reading

Posted in Online communications, Small business marketing | Tagged , , , , , , , , , , | Leave a comment

Avoid this common mistake in email marketing

I see businesses making this email marketing mistake again and again. Sending out emails and e-newsletters without any social media buttons. So why should you care? Emails with share options get 30% higher click through rates (see the full overview … Continue reading

Posted in Free marketing tools, Marketing best practices, Online communications, Small business marketing | Tagged , , , , , , , , , , | Leave a comment

Free marketing tool – what questions are your customers asking?

Figuring out what people are typing into the Google search bar, what content drives people to your website, how people use your keywords is all a part of the often mysterious world of Search Engine Marketing (SEM) and Search Engine … Continue reading

Posted in Free marketing tools, Online communications, Small business marketing | Tagged , , , , , , , , | 2 Comments

Why you need a website for your small business

I don’t care who you are or what you do – if you are a business owner, no matter how small, you need a website. If you just bristled and came up with a really good reason why you don’t … Continue reading

Posted in Online communications, Small business marketing | Tagged , , , , , | 1 Comment

The power of cross-selling – appeal to your customers without harassing them

Cross-selling is the practice of of selling an additional product or service to your existing customer base. In the marketing world, it is generally agreed that customer loyalty is HUGE – 80% of sales come from 20% of your customer … Continue reading

Posted in Marketing best practices, Online communications | Tagged , , | 2 Comments

Free marketing tool – check out how your webpage stacks up in terms of SEO

The folks at Search Engine Journal shared this free tool from SEO Automatic via their blog and it is a great place for any small business to identify instantly major problems in their SEO (Search Engine Optimization). Once signed up, … Continue reading

Posted in Free marketing tools, Marketing best practices, Online communications | Tagged , , , , , , , , , | 2 Comments

Free business tool – Google alerts

Google Alerts is one of my favourite free business tools. You just have to sign up to be alerted via email whenever there is a mention on the internet of your selected keywords. Something that all businesses should have set … Continue reading

Posted in Customer relationship management, Free marketing tools, Online communications, Public relations | Tagged , , , , , , , , , , | Leave a comment

Be up front with your limitations

Sometimes certain information is kept quiet. Or, it is simply a case of missing or lacking communication. Unfortunately, when your customers or consumers have to figure out your limitations on their own, they will not be very appreciative of your … Continue reading

Posted in Customer relationship management, Marketing best practices, Online communications, Uncategorized | Tagged , , , , | Leave a comment