Tag Archives: communications

Small business blogging when you have nothing to say

You have nothing to say? Really?? This is a common objection I have heard many times from small business owners. The thought of finding some extra time in your busy sched to blog is overwhelming enough in and of itself, … Continue reading

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Avoid this common mistake in email marketing

I see businesses making this email marketing mistake again and again. Sending out emails and e-newsletters without any social media buttons. So why should you care? Emails with share options get 30% higher click through rates (see the full overview … Continue reading

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Free business tool – Google alerts

Google Alerts is one of my favourite free business tools. You just have to sign up to be alerted via email whenever there is a mention on the internet of your selected keywords. Something that all businesses should have set … Continue reading

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When lying to your customers is a good thing

Any marketing or public relations professional worth their weight abides by one cardinal rule – don’t lie. Don’t exaggerate either. Not only is stretching the truth unethical, it will eventually catch up to you, and any gains you may have … Continue reading

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Be up front with your limitations

Sometimes certain information is kept quiet. Or, it is simply a case of missing or lacking communication. Unfortunately, when your customers or consumers have to figure out your limitations on their own, they will not be very appreciative of your … Continue reading

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