Tag Archives: marketing communications

The power of cross-selling – appeal to your customers without harassing them

Cross-selling is the practice of of selling an additional product or service to your existing customer base. In the marketing world, it is generally agreed that customer loyalty is HUGE – 80% of sales come from 20% of your customer … Continue reading

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Secret ingredient to your business model…happiness!

American hotelier Chip Conley shares with TED audiences in this 15 min clip his secret ingredient responsible for his business success – happiness! He talks about how there are many tangible and intangible things that business owners can measure and … Continue reading

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Free business tool – Google alerts

Google Alerts is one of my favourite free business tools. You just have to sign up to be alerted via email whenever there is a mention on the internet of your selected keywords. Something that all businesses should have set … Continue reading

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