Tag Archives: public relations

Free business tool – Google alerts

Google Alerts is one of my favourite free business tools. You just have to sign up to be alerted via email whenever there is a mention on the internet of your selected keywords. Something that all businesses should have set … Continue reading

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When lying to your customers is a good thing

Any marketing or public relations professional worth their weight abides by one cardinal rule – don’t lie. Don’t exaggerate either. Not only is stretching the truth unethical, it will eventually catch up to you, and any gains you may have … Continue reading

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